A website revamp can be very costly. The revamp requires resources, available money, and a lot of time. Your website revamp is an investment in your company, and if it is performed correctly, it will benefit your company in a very rich way.
When you weigh the benefits of revamping your website, you should evaluate what benefits a website redesign could have for your business.
Improving Potential Return on Investment
Estimating the return on investment (ROI) on a website can be extremely difficult to estimate. Even if you choose to have your website rebuilt from scratch, you will be provided with a lot of benefits. Creating a more functional website experience will be beneficial to customers, and your overall profits and business’ exposure.
The impact a redesign can have in a business varies depending on how careful the redesign is handled and how professionally the website is built. However, keeping your website and business insured can save you from any mishaps. If you are on a limited budget, you can make a serious impact by focusing on the following four most important aspects of your website.
Search Engine Optimization
Search engine optimization, SEO, is one of the most important aspects of a website. This is how your readers and buyers will find your website. Search engines prefer to index new, fresh, unique content that follows the current criteria for their given SEO guidelines.
Revamping your SEO is the perfect opportunity to revamping your website. You should focus on providing better content structure, valuable calls-to-action, a mobile friendly responsive design, and proper link structure.
These simple changes can quickly improve the growth and development of your website with search engines. This will provide you with better sales, better brand visibility, and more opportunities for lead generation.
Put Your Focus on Building Trust
A fresh website shows that your business is interested in growing with its clientele. By providing a fresh look for your website, you’re providing a fresh, eye-catching online appearance for your company.
It shows that your website is cared for and monitored, which is shown to increase trust and new lead generation. Another way of building trust is the type of ideology you represent your industry, the trust could be built if you are able to connect your visitors with your vision.
Providing useful information also helps the visitor to connect with you. If you feel that something in the industry is going wrong, then instead of ignoring it you can take a stand and showcase your ideology through web content. Just like this article showcases the real scenario of the trending practice that was getting into practice in office.
Better Accessibility and Stronger User Experience
Changes in trends and technology can cause certain aspects of a website to become irrelevant quickly. Any website that was built with a design considered pre-mobile-responsiveness, will have difficulty in the current desires of online customers.
By redesigning your website and providing a more modern look, feel, and responsiveness, you will be able to draw in more customers than you previously did. This is because a modern look and feel ensure that users are able to navigate your website and that your customers are able to find what they are looking for in your content.
Increasing Conversion Rate
By reviewing your website’s analytic trends over a period of time, you will be able to locate where your content and calls-to-action need to be redrafted. By focusing on your bounce rate, you will see where you are losing customers, and develop a plan to retain them longer to increase your conversion rate.
There are a number of ways you can increase your expected ROI for your website revamp, and the main way is to focus on areas that provide the greatest impact for your readers and customers while saving money on the services you need along the way.
Making the Most of Your New Platform
Along with the four main focuses listed above, there are four proven elements to improve your customer and reader’s satisfaction, reduce your bounce rate, and drive revenue through your site. These four primary focuses will improve upon what we discussed above.
Improve Your Content
Strong, high-quality website content is the most important element of your website. This is an area where you will want to invest money if you want your website to grow and gain authority. When content is developed and utilised in the right way, it will pull in leads that are more qualified, and have a higher conversion rate than low-quality content.
When you are planning the content for your website, you should ensure that it is the right mix of relevant and evergreen. It should immediately grab your reader’s attention, even before they click on the article. This is more effective when you implement in your product and services page. As a content marketing strategy companies study customer’s search behaviour and come up with offering comparisons with the existing market. This provides direct answers to the customer’s dilemma.
Improving Your Responsive Design for Mobile Users
Most of the world has become extremely driven by technology. Users demand the websites they use to operate smoothly and have a responsive design on all of their mobile devices. Users are no longer accepting of sub-standard web function and if your website functions slower than your competitors’ website, a user will find a company that offers the speed and design they are looking for.
When you are approaching your website revamp, you should choose a website design that allows optimal performance on all devices. This will retain readers and translate to increased sales.
In order to survive in this competitive online world, your website must be credible and trustworthy. The first step you must follow to develop the credibility necessary to survive in the online world is with your website’s design. Your website should be up-to-date visually, professional, free from errors, and provide content that is authoritative in nature.
Every website should have a physical address, telephone number, and show the faces of the company. Every piece of information that is placed on your website should be verified for accuracy, and link to valuable reference material for your readers.
When properly combined, these aspects of your website enhance the credibility of your website, and readers will develop a stronger trust in what you provide.
As you can see, the primary goal of readers and customers is usability. A website that is usable should load quickly, be easy to view on any device, and the content and products should be well organised and easy to find.
However, do not forget to provide your users, and your website secured against cyber-crimes. A data breach can hamper your website and ruin your business. Your website should be tested to provide the best experience to users and repair any glitch or lag time in page loading.