People form an immediate subconscious opinion about you and your website or your promotional material, and therefore your business and your products or services.
Immediate opinions are formed by visitors to websites, and by readers of promotional and advertising material. They are subliminally influenced by colours used in the design, as well as by the design itself and its useability or its message.
Colour is the first thing the eye and therefore the brain, registers. Your website visitor can be stimulated, intrigued, or even repulsed within an instant. And in that instant their opinion of your website, or whatever content you are placing in front of them, is primarily formed due to the colour scheme which you have used.
This is because colours engender a psychological reaction which we can't control. We can't help ourselves. Colours spark in us these emotions and feelings whether we want them or not!
Big dollars are spent by corporations on deciding the perfect colour scheme for new product packaging, branding and marketing material, as well as on the catch phrases which follow through. Big business knows the psychological impact that colour can make and how it can influence our reception of their marketing campaigns.
Colour has considerable impact on human emotions. One may delight in the beautiful red and golden-yellow leaves of autumn, and in the magnificent colours of a sunset. One may be charmed by the coloured arch of a rainbow, and by gorgeous colours of flowering plants.
The relationships between colour and emotion have long been of interest to both artists and scientists. Such relationships are called Colour Emotions.
Colour Harmony is the use of colours in combinations which produce a harmonious response, and must always be carefully considered in any design purpose.
Your website colour scheme should reflect the product or offering you make. The subconscious mind of your visitor will attempt to reconcile the colours with the message, and if it can't, it will lose interest and you will lose your visitor.
In summary, the difference between the right and wrong colour scheme on your website can make the difference between profit and loss!