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ARTICLES FOR REFERENCE

The Pros and Cons of Offshore Outsourcing

Offshore outsourcing can be a mixed blessing for many business owners who are looking for budget design options. Over the past few years, more and more companies are turning to offshore companies to outsource their design requirements, whether for website development or graphic design. Fast internet speeds, cloud accounts and technologies like Skype allow for the kind […]

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What is Graphic Design?

Wikipedia has this to say about Graphic Design: "A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. […]

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Tips for Branding & Marketing

Probably the most important first consideration for developing a powerful and compelling branding and marketing core message for your business, is to remember an old fashioned but still very applicable advertising maxim: Say something, say it well, and say it often. At this early stage you should also ask yourself why customers should buy from […]

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Colour Drives Us

People form an immediate subconscious opinion about you and your website or your promotional material, and therefore your business and your products or services. Immediate opinions are formed by visitors to websites, and by readers of promotional and advertising material. They are subliminally influenced by colours used in the design, as well as by the […]

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Internet Marketing Versus Traditional Advertising

Internet marketing cannot be ignored if you are serious about promoting your business product or service. Today, with the growth of the internet and the availability of information literally at their fingertips, people spend more time searching online for what they want than they do thumbing through magazines or phone books. With this incredible development […]

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