Search Engine Optimisation is the art of bringing your website to or near the top of a search engine list when potential customers search for a product or service that you want them to find.

When someone types in a 'keyword', which is a word or phrase related to your product or service, Google will present to them lists of websites relating to that keyword, in an order which Google considers most relevant.

The fine art of SEO is in satisfying Google's exacting standards of relevance or 'ranking', so that your website gets to the top of the list. That's the nutshell explanation.
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