How important is website content for a successful website?

Your website content is one of the most critical success factors for your website. Well written website content explains to your potential clients not only what you do, but how and why you do it.

More importantly, it makes it clear why they should choose you and your business above your competitors. More importantly still, it tells search engines in ways which a professional content writer knows how to deliver.

Great design, ease of use and functions are also essential for your website, but it’s the content that lies at the core of your success.

If your website just looks good and doesn’t tell your visitors or search engines crucial information in a clear and effective way, it isn't working as well as it should.

You need Google to love your website

Relevant content is a key factor which Google uses to rank web pages. Google’s own search quality evaluator guidelines explain what they regard as quality content. In short, some of the content factors Google looks for include:

• A high level of Expertise, Authority, and Trustworthiness in the content.
• A satisfying volume of high quality main content, meaning number of words.
• Highly satisfying information about the website or who is responsible for it.

Google will consider the main content of a page to be high quality when it has been set out in a way which meets their guidelines.

A professional website content writer brings that expected high level of expertise, talent and skill to the table.

The customer perspective

We know that it can be a challenge for our clients to look at their own business objectively and see it from their customer’s point of view.

Professional website content writers do look at your business objectively. Their perspective is unhindered by emotions or assumptions.

They put themselves into the head space of customers and think about what information is important to them.

Professional copywriters highlight what’s great about your business but are also ruthless about leaving out bits that don’t really matter.

They write customer-focused content that clearly outlines your value proposition to your audience.

What are your competitors up to?

If your competitors have invested in professional content writing on their website, it’s likely that their customer presentation sounds a lot more compelling.

You know that you have a better product/service or offer, but if their page content is better – guess who is going to win the clients?

On the flip side, do your competitors have poorly written web pages?

Having better content on your website will give you an instant competitive advantage.