There is no one way to promote your website. It’s not enough to have a well designed, functional and enticing website design without internet traffic (potential customers) visiting it. Creating content for your website and having it live for public viewing without considering the audience is like opening a petrol station on a quiet suburban street instead of on a main thoroughfare or highway.
The unique, thought provoking and powerful content you have created will be wasted unless you have a dedicated audience for it. Marketing and promoting your website can be easier said than done as there is fierce competition in the digital marketing space and low viewer attention span.
Below are some of the things you need to know about for internet marketing, but driving traffic to your website is only part of it. You should also have done some market research to establish whether people will want your product or service, whether your pricing is realistic, and to have explored all the different ways you can to create happy customers who will refer you to their friends.
Learn the Ropes of SEO
SEO or search engine optimisation is one of the major ways in which you can do website marketing. SEO will catapult your website to the digital limelight and will help you in grabbing the attention through improved rankings in the SERP (Search engine return pages). Most people do not bother checking more than the first two pages of their search engine results. So if your website cannot make it to the first few ranks all your efforts are wasted.
Having optimised page content which is well written for search engines, incorporating relevant keywords and removing search engine filters are some good SEO practices. Understanding what your web designer needs to achieve on your behalf is a good idea, as does understanding what is web design and what is seo. These are two entirely different careers, although most web designers will offer outsourced seo work.
Your web designer is responsible for optimising your website only so far as ensuring it is correctly coded according to best internet practices. No web designer is responsible for getting your website to a first place ranking on Google (or any other search engine) for your relevant key words. Achieving a first page place for your website is the job of an seo expert. If you choose not to have your website seo optimised, then there is no guarantee that you will be listed on a first page for your chosen keywords.
Blogging and Articles
Writing a regular blog or posting regular articles to your website will help improve your ranking with search engines and will help to promote your website to visitors as a source of relevant information.
If you’re unsure of the difference it might help to know that a blog is a ‘web log’ or online diary. Blogging is a great way to encourage website visitors to return to read your next ‘diary entry and update them on new developments within your business or industry. Blogging generally invites visitors to comment on the latest blog entry. This might suit your type of business, or it might not.
Website articles provide visitors with information about your business services and products in the same way as newspaper articles do.
All the keywords that blog posts and articles contain add fuel to your website which search engine robots read and take into account when updating your ranking amongst all your competitors. The busier the website, with lovely new content – the higher the ranking.
It’s amazing how popular blogs can become if they are rich in powerful content. Think of the internet as a library and your blog as a book in that library. If it’s a good book that is well promoted, people will recommend it.
Invest in PPC
Pay per click or PPC is the single most effective way of website marketing. This is paid approach where your website will be featured on the right hand corner of all relevant searches. You have to pay Google for each click you receive on your website. GoogleADwords has come up with this amazing concept where you can set your own budget for internet marketing. In fact you can opt to set as little as 4 dollars per day. Conversion should be your ultimate aim so that you get a good return on investment. Conversion means turning each website visitor into a paying customer. To do this, you should consider what it is you are offering visitors and whether they will consider it a good deal or not.
Work out ways of re-targeting
The sad thing is that about 98% of the online traffic that your website sees will probably go back without conversion. Investing in re-targeting ads will ensure that a cookie tracker is left on the computers of all your visitors. When they navigate away from your site they will automatically keep seeing reminder ads to come back. Re-targeting is motivating potential customers to come back and convert.
Dabble in Social Media
Its a good idea to consider using powerful social media channels like Facebook, LinkedIn, Twitter, Pinterest and so on for website promotion. Leading internet research firms say that social media channels have good recall value and high audience engagement rates. Facebook adverts can help you zero down on certain segments of the audience.
If you don’t understand how social media can help your business, let us know and we’ll be happy to offer advice.
Call us today on 07 5345 6011 or 0418 723 886 for more information.