These days, the internet is pretty much critical to business success. Without effective internet marketing Sunshine Coast businesses are not tapping into the bulk of their market in most cases.
Consumers are using the internet to research and purchase products, find information and services, plan a holiday – just about anything. If your business is not positioned to take advantage of internet consumers, you are behind the times and losing opportunities to develop and succeed.
While most businesses are aware of this – who could not be, right? – the path to effective internet marketing is fraught with expensive minefields and misunderstandings.
We are Internet Marketing Experts
From our position – unless a prospective client knows exactly what they need for their online strategy, and that would be a rare thing, we have to provide internet marketing direction as well to ensure their online success. For maximum results we usually handle all aspects of every project from the start.
Fortunately we have extensive experience in sales and marketing, advertising campaigns, publishing, journalism and copywriting, as well as being graphic designers and website developers. We believe that offering our clients a one-stop solution to all the facets of internet marketing is a much better option than having to juggle various providers.
Support for Internet Marketing
Conducting business online is not only different to more traditional approaches, where the consumer is in control of the process, but developing an effective online business is a constantly evolving thing. Internet professionals have to be up to speed with trends and be able to advise their clients on the best courses of action for their particular business.
This shift in internet dynamics means that the cost of producing websites has reduced, to some degree, but the cost of marketing them in order to produce effective results has risen because there is a lot of diverse work to be done to achieve those results. There is also a lot more competition.
The good news might seem that just about anyone can create a website – yup even you – but getting people to visit it is a big challenge, and that depends on achieving a good ranking with search engines.
Consumers will not spend any time on your website if they cannot find it, or achieve their objective quickly and easily once they get there. It has to be welcoming, easy to navigate and offer something more than your competitors. You need to be organised with your website information, proactive with your marketing, and encourage your visitors to stay and buy, or stay and read, or stay and find, or all of the above and more. You will get far better results using a professional, than attempting to achieve it all yourself.
We find that in the majority of cases the people who approach us have little idea what is involved in getting a website and managing one – they just know they need one. If you ring your mechanic and ask “How much to fix my car?” He’s going to basically say the same thing – “I don’t know until I can assess it.”
Helping your Business to Succeed using the Internet
Every good web designer has to be an internet marketing expert to some degree. We have to have a good understanding of search engine optimisation practices. We have to be up to date with design, programming and marketing trends; to understand sales and advertising principles; to understand what effective website copywriting is – OR – we need to collaborate with people with experience in one or all those various fields.
Leading the way in Internet Marketing for the Sunshine Coast
If not, the business owner is going to receive half a project which will have to be either re-done before too long, or have extra work performed so that the job is done properly. We don’t want our clients to experience that kind of failure.
We will be happy to talk with you about your marketing plans and discuss options and costs. Call or email your number and a suitable time and we’ll contact you.
Call us now on 0418 723 886 for more information.