How to optimise your business website to make it a brand

One of the main benefits you get when you utilize technology to market your company online is that you could potentially reach millions with just a few clicks. The more visible your company is, the more people will place trust in the services and products you offer.

For instance, we know that there are better sites for shopping than the big brands online. However, since these major sites have gained brand recognition, they get millions of visitors even when they make a major mistake.

If you want to turn your small e-commerce site into a major brand, here are a few tips on how to achieve it:

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Analyse the Numbers

Analysing web traffic is as much a science as it is an art. Each day, your site could get thousands of conversions, clicks, bounces, and many other activities going on. With the right analytics tools, these numbers can help to tell a story.

For instance, you can tell that in a certain week, only 50% of visitors to your site stayed on it for more than a few seconds. The data can also show when your site received a certain spike in traffic.

With this information, you can begin to examine what changes you have recently made to the site.

This way, you are able to tell how any changes to the site affect interest in your site. You are also able to tell if advertising campaigns are having a positive impact on the traffic and conversion rates to your site.

With this kind of knowledge, you will be able to get ahead of the competition with ease.

2. Always have Unique Meta Descriptions and Title Tags for Each Page

The title tag is what is used as the headline for your page in the search engine results. The meta description is what appears as descriptive text below it.

Not only does this help search engines understand the purpose and content of your page but it also plays a role in how your page appears to potential visitors.

If the description is wrongly worded or has spelling mistakes, it could affect how visitors think of your products.

However, it if is good, it could increase the number of people that click on your site, which could boost your ranking in search engines.

3. Optimise Your Local Settings

Search engines use complex algorithms to analyze and rank websites based on relevance and importance. In short, they want people to find what they want, or they will lose interest in using the search engines.

To optimize your local settings, ensure you post the exact location of your business accurately. Just one misspelling or spacing out of place could confuse the search engine.

As a result, your business may end up being visible in another country or region. This may have a huge impact on how your site is ranked in the end.

Besides that, you need to ensure you give a good description of your business and a full list of the services you offer. Do not assume customers can tell what you offer by the short description.

If they cannot tell whether you offer the service they need or not, they will simply move on to the next business.

4. Add Social Share Icons to Your Site

This change is easy to make if you have not already done it. It may have already cost you thousands of potential visitors and opportunities to convert. On your site, add social icons that allow visitors to share your content with others on social media.

Social shares can boost inbound traffic to your site and grow the site ranking by search engines. Social share was recently confirmed to be one of the leading factors for site ranking on a major search engine.

5. Work on the Images

If you want people to think of your site as an authority on anything, you will need to post high-quality images.

That will mean you have to hire a professional photographer who produces good quality images for your brand.

Besides that, the images need to be optimized. Since search engines cannot read images, you need to ensure they have accurate descriptions. Besides that, you will need to caption the images accurately so that viewers understand their role in your site.

If they are optimized in the right manner, images will be indexed and visible in the image search results. This will serve as a valuable route through which to grow traffic to your site.

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6. Work on the Load Times of Your Site

Nothing can cause traffic to bounce from your site faster than a site that takes more than five seconds to load content. A poor user experience will see most potential customers develop a negative perception towards your brand.

There are many ways to improve the load time of your site. Ensure you find out about as many of them as you can and apply them to your site.

7. Learn from the Competition

If you are aspiring to be like a certain brand, you should visit their site and see what they are doing.

Check five competitors in your niche and see what makes them better than you do. With the lessons, you learn from them; you can begin to work on improving your site and turning it into a brand that is recognizable anywhere on the internet.

Sometimes it comes down to simple things like the fonts you use, the color combinations, or even the amount of space that images occupy on your site.

Conclusion

Site optimization and growing your brand is not something that will happen overnight. You need to be committed to it, not just for a few weeks but for the rest of the site’s life. Since search engines are always changing their algorithms, you will need to keep up with changes and augment your site appropriately.

Besides that, you may need to consult an expert to do that for you. Thus, you can concentrate on creating great products and leave brand development to someone else.

Author Bio - Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-writes for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com