A business card is a very important element of the visual identity for your business. It will represent your brand to potential customers and is often the first tangible thing about yourself that you offer a customer.
Business Card Designs Which Stand Out
A business card can be more than just a way to hand out your contact information. It is a great marketing tool which fits in your wallet and not only highlights the services provided by your company but also reflects your personal image.
A business card should be designed in such a way that it speaks volumes about your brand and the services that you offer. It should promote a positive impression of your business and the impressive service or products you offer.
The Value of Networking
Making genuine connections is important for any business, and while digital networking has great value as well, it is also one-sided and impersonal. Making eye contact with customers or associates and engaging in real conversation is a very effective marketing strategy. Offering your quality business card along with a smile and a handshake will leave a lasting impression and the potential for a new business relationship with benefits for both.
When making a connection via a business card, the last thing you want is your brand associated with the word cheap. You wouldn’t make a storefront sign with a piece of cardboard and a box of marker pens if you were trying to sell quality products from that store. You should adopt the same mentality when it comes to your business cards.
Your goal should be to make a memorable first impression, and an attractive business card which is a little unique, not crowded with words or printed on cheap card, will make a big difference in the mind of your potential customer. A card with a difference will also act as a great icebreaker, helping to create a conversation.
Your logo will be an important feature of your business card. If your logo and branding is outdated, perhaps you need to consider a re-vamp. If your business doesn’t require a logo or branding, and some don’t – then using textured card, plastic or even metal is an impressive way to promote a memorable business relationship.
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