There is no one way to promote your website. It’s not enough to have a well designed, functional and enticing website design without internet traffic (potential customers) visiting it. Creating content for your website and having it live for public viewing without considering the audience is like opening a petrol station on a quiet suburban street instead of on a main thoroughfare or highway.
Planning ahead and organising yourself to prepare material for your website is the most important first step you can take. If you have little or no idea how to do this, you need to be sure your web designer assists you with the process by providing advice. Your website is not just an online business card or digital brochure for your business. It’s debatably the strongest inbound marketing tool that your business has.
The best way you can enhance the functionality of your website is by publishing useful and original content which provides search engines with relevant information about your business so they can rank your website accordingly thereby placing it before more searchers, and provides visitors with immediate access to details about your business that they are most likely to be seeking.
Maintaining your website once it has been created and made live for the world to see, is equally as important as having it well designed and functional. It’s a consistent problem for any web designer when clients assume that once their website is created, it will magically create new business for them with no further input. If only this were true, but the sad fact is that marketing your business through the internet requires time, planning and regular action.
We explain to everyone who contacts us about developing a new website, that every business and every project has unique requirements. Some websites are just intended to be a static source of information and others may require a range of features which will be an asset for the company to save them time and money.
There are dozens of steps to achieving a successful website, and forming a good relationship with a web design and internet marketing professional is one which will create a successful outcome. Many people who approach us wanting a website designed are unsure of what they want or need. There is an expectation that once they have a lovely looking website, their business will rocket ahead of their competitors and all they have to do is pay over some money to us to achieve it. However, developing a trusting relationship where advice is freely given by the professional – and received and promptly acted upon by the client – is central to an awesome result.
A good web designer client relationship can be critical to the success of a well-built and designed website. Web designers spend a large portion of their day explaining the processes of creating a website to clients who, reasonably enough, have little understanding of how it all works.
The time spent on explanations, answering questions and in some cases providing justifications, is unpaid time unless we factor it into a quote. This can mean the client themselves may drive up the cost of their website project, or negatively influence the success of the project if they don’t contribute material when required or if they aren’t organised enough to make important decisions on request.
So the purpose of this article is to explain to anyone interested in having a website designed some of the things you should know in order to ensure the process is a quick and happy one, and also as inexpensive as possible.