Planning ahead and organising yourself to prepare material for your website is the most important first step you can take. If you have little or no idea how to do this, you need to be sure your web designer assists you with the process by providing advice. Your website is not just an online business card or digital brochure for your business. It’s debatably the strongest inbound marketing tool that your business has.
The best way you can enhance the functionality of your website is by publishing useful and original content which provides search engines with relevant information about your business so they can rank your website accordingly thereby placing it before more searchers, and provides visitors with immediate access to details about your business that they are most likely to be seeking.